How it all began
Modern Day Baby is for today’s modern day parents who want a minimalist, hassle-free, and eco-friendly clothing wardrobe for their children.
Babies grow at an incredibly fast pace often tripling their birth weight by their first birthday. As a parent or caregiver, you’re often left with clothing your child outgrew before they were able to wear it! Additionally, sourcing high quality and stylish outfits can be very time-consuming as an already busy parent.
Modern Day Baby’s one-of-a-kind subscription service offers a capsule wardrobe created to suit your child’s clothing style preferences and everyday needs. The process is simple: choose your child’s size, number of outfits, and their gender. You’ll receive a custom capsule wardrobe with timeless styles that mix & match effortlessly with all the pieces – both practical and versatile. And guess what? The styling service is complimentary!
Modern Day Baby is committed to help save our environment and create a more sustainable future for generations to come. Our subscription service follows the Circular Fashion approach to continue to pass along clothing until the natural end of its life. This means fewer clothes in landfills, and more beautiful garments loved by families! We take great pride in using only the highest quality organic and eco friendly fabrics for your little babies so you can rest assure the clothing are safe and comfortable for even the most sensitive children. We use sustainable packaging from Ecoenclose made from 100% recycled content. As a bonus your packaging is also reusable: use the double seal polymailer bags for easy returns and swaps.
Rent your baby’s wardrobe and swap as they grow!
MEET THE FOUNDER
Hi! I’m Christine, founder of Modern Day Baby.
I’m a mother to three children (two of which are under the age of three). After having my son and daughter a year apart, I struggled to find high quality garments that are fashionable and gender-neutral options to fill their closets.
I searched high and low to find unique small shop and handmade clothing in Canada. I avoided buying from fast fashion brands as the quality of clothing quickly diminished after 1-2 washes. While spending many months searching and building my children’s capsule wardrobes with beautiful thought-out pieces and must-have basics, It became evident that the minimalist approach simplified our life! Dressing them in the mornings got so much easier. That was when I saw a gap in the market for stylish-yet-funtional clothing capsules for kids.
I knew right then and there, capsule wardrobes were what every parent needed.
Working in the fashion and beauty service industry previously for over a decade, sourcing & styling clothing came naturally to me but most of all – helping people was the most fulfilling part of my job. I’m honoured to have a job now that not only saves families necessary time and money but also reduces their impact on our planet.
Please browse our site and learn more about our sustainable subscription for Modern Day parents. Rent your baby’s wardrobe and swap as they grow.